Product superiority is but a temporary advantage. What lasts is showing an ability to consistently produce products in-tune with customers’ evolving expectations.
We help clients understand not just what products they can produce now, but how they need to evolve their product strategy to keep up with their customers.
In a category that sees new launches almost every month, how can you ensure your pipeline is prioritising the tech-specs that people will be looking for six to twelve month ahead?
InklingCC worked with Microsoft to map how their customers assess and evaluate products, allowing them to focus energy on developing the features that can cut through.
The work we do is hard to share publicly. To hear more about who we’ve worked with and how we helped, get in touch.
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