Comms
Demands on people’s attention keep rising. Brands have to work harder than ever to get noticed. The ones that thrive are pushing themselves creatively. We use the customer as a start point to fire up your teams and stretch thinking.
This isn’t about consumer research, which can be more of a hindrance than a help, watering down and neutering ideas. Instead,we bring the audience perspective in upfront - and in more imaginative ways -as fuel for the creative process.
Case study:
Carlsberg Global
As an established player in a tough category, with a wave of new competitors grabbing attention,how do you grow?
Uniting teams from marketing, sales, innovation, comms agencies… and global and local management for a four day creative development session, to produce fully fledged comms plans. Ten different power brands in over 15 different markets.
