Experience
We all know Experience is the big new thing. But what many are less clear on is what it means for their brand, or how is it more than simply good service and a decent product.
Creating memorable and brand building experiences means knowing how people relate to and navigate your specific category. Outstanding experience begins with empathy.
Case study:
Open Source
The male skincare category is growing fast, and experience - from digital to store to packaging - is a huge part of the beauty game. But should male skincare brands be looking to female ones for their play book, or does skin care for men require anew set of rules?
Designed to deliver a fast and immediately actionable way to map your customer journey, Open Source combines quantitive data with rich video content, to pinpoint when and how a brand can influence choice. Open Source illuminated the different ways men access the skin care category and the experiences and messages that genuinely sway them.
