A strong proposition takes discipline. Behind every great idea there is firm strategic scaffolding that lifts the thinking above the mediocre.
Companies that start with their audience build stronger brands, are more effective communicators and move faster.
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How do you get a global organisation - and all their agencies - to research, agree and sign off a comms strategy in under a month?
"With the speed and requirements of the project, I felt in very safe hands. Anything which can drive people towards the kind of quick strategic actions they did is a great piece of work".
How do you create a meaningful retail partnerships, with only a tenth of the budget of your competitor and a fraction of the distribution muscle?
“They just seemed to get the challenges we face and how to combat it extremely quickly, without us spelling it out. And they’re fun to work with!”
How do you turn a niche passion brand into a global player, without alienating the core?
"They felt like part of the MOO family the minute they walked through the door. It was really important that we found a partner that understood our brand and business quickly. We were impressed with their ability to ask just the right questions, including the ‘hard’ questions. Refreshing to work with, honest, realistic, hard-working and down right smart. I couldn’t recommend them enough."
Based in London but operating internationally, we are a specialist consultancy founded by Louise Flett and Alice Salisbury.
Founder
A committed generalist with two decades working at the intersection of comms planning, brand development and consumer behaviour. Beneath all of that she’s a farmer’s daughter.
See Linkedin for full biog.
Founder
A planner with deep expertise in consumer research. An excellent predictor of elections. A irregular speaker at industry events.
See Linkedin for full biog.
A committed generalist with two decades working at the intersection of comms planning, brand development and consumer behaviour. Beneath all of that she’s a farmer’s daughter. Full bio linkedin.
A planner with deep expertise in consumer research. An excellent predictor of elections. A irregular speaker at industry events. Full bio linkedin.
